Trends in Small Business Competition

A small business is always familiar to us. It is a kind of business wherein expansion is in plans and the distribution of products or services are limited only to specific customers. These are specialty stores, small food chains, and online shops selling different stuffs, or a service institution and many more. Competition in small business is tight rate and indeed more and more small business end up terminating their permit to operate just to compensate with the increasing task.

That is why market and marketing experts find solutions to these problems through advertising agents and different innovations made in advertising to increase sales and to be with the level on competing institutions in the industry. This article will teach you two ideas in the latest trends of small business in competing with the tight competition in the business industry today.

Marketing gifts

Marketing gifts are actually gifts which are given to all customers when it is their first time to avail the product or services or if it is their first time is part of the product history. These are sometimes in a form of gift checks to acknowledge the contributions and efforts of the customers in being loyal as well as availing others services which entitles him or her in the service.

Marketing gifts are unique way of harvesting customers since it conceals the real intention of the gift and that is to attract people to come in into your service or to buy your product. Marketing gifts are being used in the industry today especially in gadget industry since gadget industry is one of the leading competitors in the business industry today.

More and more people are being hooked with the marketing gift system. They tend to find new products with promotional offers such as marketing gifts just to save cash and at the same time compare with other existing products.

Incentive marketing

Incentive marketing on the other hand is a reward given to a customer when they achieve a degree of loyalty in the company or in the institution. It is like an incentive system wherein customers need to avail a certain point or degree of loyalty just to be entitled with the reward. This is very beneficial in making the customers to be loyal in your product or service since they can expect something that will be given to them the time they will obtain the needed points or needed criteria.  

This is very effective to any type of business like food, gadgets, appliances, basic needs and a lot more. The approach was discovered in the late year 2000 wherein business owners find it more cost effective and accurate at the same time. People who had just availed your product or service will strive hard to have the incentive system without knowing that they have already been blinded with the promo.

This is also common in shopping malls wherein they implement carding system to earn points or loyalty points. More and more people are getting addicted to this that is my more and more business owners implement this in their business.